12 WAys

TWELVE WAYS TO MAKE PEOPLE THINK IN YOUR WAY

1. Show respect for the other person's opinions. Never tell a man he is wrong.

2. The only way to get the best of an argument is to avoid it.

3. If you are wrong admit it quickly and emphatically.

4. Begin in a friendly way.

5. Get the other person saying "Yes" "Yes" immediately.

6. Let the other person do a great deal of the talking.

7. Let the other person feel that the idea is his.

8. Talk in terms of the other man's interests.

9. Try honestly to see things from the other person's point of view.

10. Appeal to nobler motives.

11. Dramatize your ideas.

12. Throw down a challenge.

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